About Jill Alexander, APR, Fellow PRSA
Jill Alexander, APR, Fellow PRSA, is a freelance public relations practitioner with expertise in media relations, corporate communication, internal communication, crisis communication, community relations, storytelling, and event planning. She is also a teaching professor and public relations certificate coordinator at University of Missouri -- St. Louis. Following a 30-year career in public relations and corporate communication, Alexander chose to share her insights and inspire future public relations practitioners. She brings a wealth of expertise to the classroom and to her clients.
She serves as faculty advisor to the Public Relations Student Society of America (PRSSA) chapter at UMSL, as well as the Barnett Agency, a student-run PR firm on campus, and serves as a faculty advisor to The Current, a student-run newspaper on campus. In addition, she serves as the PRSA regional representative for the Southwest and Midwest Districts. She has previously served as district chair for the Midwest District of PRSA, as well as treasurer for PRSA Midwest District, and past president of PRSA St. Louis. She currently serves on the Board of Directors of Missouri Veterans History Project.
In a previous role as senior director, corporate communication, Alexander has been quoted in the New York Times, Wall Street Journal, Sun-Sentinel (Fort Lauderdale), Miami Herald, Denver Post, Kansas City Star, St. Louis Post Dispatch, St. Louis Business Journal, Pittsburgh Post, Pittsburgh Tribune, Quad-City Times, Waterloo Courier, SEMissourian (Cape Girardeau), Vicksburg Post, Natchez Democrat, Mobile Press Register, Biloxi Sun-Herald and numerous television stations across the United States.
To read articles which quote Alexander, visit the UMSL Library.
My Latest Projects
MISSOURI VETERANS HISTORY PROJECT
Missouri Veterans History Project (MVHP) needed new collateral materials in order to attract younger Veterans from across Missouri to share their stories and recruit volunteers. The organization is managed solely by volunteers. As a result, there were limited assets available to use in the design requiring the use of stock photography in order to obtain the image quality desired.
Writing for publication differs from writing for social media in many ways. There may be style requirements such as Associated Press Style, or more academic styles like APA Style. Understanding the audience is essential. For some clients the audience is the customer, for other clients the audience may be employees and there is even the case when the audience is the leadership team. Above all, understand the strategy and goals of the message, as well as the intended audience before writing begins.
HOPEFEST CRYSTAL GALA
HavenHouse St. Louis was in need of a temporary event planner for its annual fundraising gala. They turned to a freelance solution. Although the event was canceled due to the 2020 COVID pandemic, event materials had been prepared. The freelance event planner counseled with leadership to enable a pivot to a virtual solution.
PRSA REGIONAL REPRESENTATIVE
As the PRSA regional representative for the Midwest and Southwest Districts, it is important to communicate regularly with all of the chapter leaders. To improve open rates, a newsletter was created for visual impact achieving a 97.3% delivery rate and 66.7% open rate.